About Practice Promotions
At Practice Promotions, we help physical therapy, occupational therapy, and chiropractic clinics grow their businesses, attract more patients, and strengthen their marketing.
We’re a fast-growing, PT-founded company working with over 1,200 clinics across North America, and we’re just getting started. Our mission is simple: help great clinics dominate their local markets with marketing that actually works.
About the Lead Generator/Business Developer Role
We’re looking for a friendly, motivated, and people-loving communicator who enjoys connecting with others and helping businesses grow.
As a Lead Generator / Business Developer, you’ll be the first person new clinics talk to, sparking conversations, building relationships, and helping them see what’s possible with the right marketing strategy.
This role is perfect for someone who loves talking to people, thinks fast, and knows how to turn curiosity into opportunity. It’s not about endless cold calls, it’s about meaningful conversations, creative outreach, and setting up qualified opportunities for our sales team.
(read more below)
A Day in the Life of a Lead Generator/Business Developer at Practice Promotions
Start the Day with Momentum
Your day kicks off in HubSpot and Monday.com, reviewing new leads, active conversations, and follow-ups waiting for attention. You respond to clinic owners who reached out overnight, then move into targeted outreach—calls, emails, or creative touchpoints tailored to each PT, OT, or chiropractic clinic. The goal is simple: spark genuine conversations and uncover real needs.
Connect, Listen, and Qualify
Late morning and early afternoon are all about meaningful interaction. You talk with clinic owners about their growth challenges, ask sharp questions, and pinpoint whether our marketing solutions fit what they’re trying to achieve. When the interest is real, you schedule qualified appointments for the Account Executives and log everything cleanly in the CRM. You keep conversations moving with thoughtful follow-ups that stand out instead of sounding canned.
Close Out Strong and Set Up Tomorrow
Your afternoon focuses on maintaining momentum: reviewing outreach performance, adjusting messaging, and collaborating briefly with the sales team on what you’re hearing from the field. You work through your remaining tasks, update dashboards, and make sure tomorrow’s pipeline is ready. By the end of the day, you’ve booked appointments, nurtured relationships, and built the foundation for another productive day.
Lead Generator/Business Developer
What You’ll Do
- Connect with physical therapy and healthcare clinic owners to understand their goals, challenges, and growth potential.
- Reach out to inbound and outbound leads through calls, emails, and social media.
- Qualify prospects and schedule meetings for our Account Executives.
- Personalize outreach using thoughtful follow-ups, creative ideas, and genuine conversations.
- Track activities and progress in HubSpot and Monday.com.
- Collaborate with the sales team to refine messaging, share insights, and improve performance.
What We’re Looking For
- Someone confident, curious, and naturally great at building relationships.
- Strong communicator with excellent written and spoken English.
- Organized, detail-oriented, and consistent with follow-up.
- Comfortable working in CRM tools like HubSpot or Monday.com.
- Creative thinker who enjoys finding new ways to grab someone’s attention.
What You’ll Get
- Competitive base salary plus commission and performance bonuses.
- Clear pathways for growth—we love promoting from within.
- A 100% remote position from VA, GA, or FL so you can work where you’re most productive.
- A supportive, fast-paced team that celebrates wins together.
Compensation
- Base Salary: $60,000 USD per year
- Commission: $25,000–$40,000 USD annually, based on performance
- Total Earning Potential: Up to $100,000 USD per year for top performers
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
What Employees Are Saying
I started out as an Account Manager for a small number of physical therapy clients, helping them with their print marketing. I watched our number of clients grow from a handful to hundreds of print and website clients. Over the years Practice Promotions has invested in my management training and continues to support my professional and personal growth. I love being a part of our continued growth and success.
With Practice Promotions, I have the privilege of supporting PT clinics so they can continue their life-changing work. One of my favorite moments is when a client’s new website goes live, and they share how seamless the process was and how thrilled they are with the results. It’s even more exciting when a client tells me they’re seeing so much growth that they need to hire more staff or expand to another location. That’s the kind of impact that keeps me motivated every day.
Working at Practice Promotions as a Patient Engagement Specialist offers a dynamic and rewarding experience. Every day presents new opportunities to collaborate with clients, from designing impactful newsletters to crafting social media content that engages their audience.
Our team is supportive and there’s always someone ready to lend a helping hand. Working here is uplifting and rewarding, with a genuine sense of appreciation for everyone’s contributions.
Going on 8 years here at Practice Promotions and I can easily say this was the best decision I ever made! Coming on as a young Graphic Designer, I was able to learn and grow with a great team around me every day. My ideas and efforts have always felt heard and appreciated, which can’t be said for most companies! It truly is a family and we love nothing more than to see our clients succeed!
Working at Practice Promotions has been an amazing experience! The team is incredibly supportive and collaborative, creating a positive work environment where everyone is willing to help. A big perk is the ability to work from home, which gives me great flexibility while still feeling connected to a strong and driven team.
I love being able to put my marketing knowledge and expertise to use, helping clients grow their practices and reach their goals. Seeing their success and knowing I played a role in it is incredibly rewarding. Our clients are fantastic, and making them happy is a huge accomplishment that keeps me motivated every day.
Overall, Practice Promotions is a great place to work, and I’m grateful to be part of the team!
Working at Practice Promotions has been an incredibly rewarding experience. The leadership team is truly supportive, providing guidance and encouragement to help employees grow both personally and professionally. There’s a strong sense of teamwork, where co-workers uplift and collaborate with one another to achieve shared success.
The company fosters a positive and engaging culture that makes every day enjoyable and fulfilling. I appreciate the opportunities I’ve had to advance my career as well as the continuous training provided. I feel valued and empowered in my role, and I’m grateful to be part of such an inspiring team!
Practice Promotions is such a great place to work. Even though we’re all remote, the team feels super connected and supportive. There’s a real focus on recognizing everyone’s unique skills, and the mix of solo work and teamwork is just right. I also feel really encouraged to be creative and share any ideas I have. The leadership team genuinely cares about helping us succeed and always does what they can to support us.
Check Out Our Employee Reviews on Indeed.