To our beloved clients, this digital scoop unfortunately will be more solemn than those past. We are heartbroken to announce the tragic loss of our beloved teammate and friend, Kris McNew. Kris was a passionate, kind, and cheerful inspiration to our entire team. He was a devoted family man and loved his family deeply.
For those who were a client of Kris, you have received a message on Basecamp notifying you of how we will continue providing uninterrupted service to your account. We greatly appreciate the love and support we’ve received from so many of our clients in the past few days. We are eternally grateful and consider you all members of our Practice Promotion’s family! 💔
As we wipe away the tears, we’re committed to delivering the remaining updates the way Kris would have wanted – with joy and enthusiasm!
Here’s our two main updates on tap:
- Taking FULL Advantage of Your Patient Lead CRM Dashboard
- Getting All You Can Out of Social Media with the Help of Our Patient Engagement Team!
Lead CRM Dashboard
You’ve probably heard from our team by now about the new Patient Lead CRM dashboard! The key is to ensure the Patient Lead CRM is working for YOU (and not the other way around).
So how does that work?
Great question.
- Get a more accurate estimate of your return on investment than ever before! 📈
- The patient scheduled dropdown field makes it easier than ever to quickly identify quotable (qualified) leads as patients that are actually on your clinic’s schedule or not! With this distinction, you can have a much greater idea of the conversion rate and how much revenue you’re generating from each patient!
- Have a FULL understanding of what Elements of Your Marketing are Generating The Most Leads!
- Patient Lead CRM will also serve as your universal hub to understand which marketing levers are generating the most patients. Are we amplifying your Google Ads by targeting specific areas and campaigns with greater intention? Is one location bearing all of the fruit, while others may be struggling with leads? Do we need to consider adding a treatment service or self-pay option based on questions that your clinic(s) are receiving? Getting more lead data out of your Patient Lead CRM, means making more educated decisions with your marketing dollars!
- Don’t Sift, Rely on Simplified Reporting To Give You All This Information
- Perhaps the best part of the top two points – it’s all SIMPLIFIED to not add one more thing to your plate, but hopefully reduce the time and brainpower you need to spend to make marketing decisions.
And the absolute best part? This is INCLUDED in your subscription, there’s no added cost to lean into this system, so why wouldn’t you get the most you could out of your Practice Promotions investment?!
Check out the video below for the full scoop! ⬇️
Elevate Your Social Media Presence and Attract More Patients
Your patients are active on social media – are you making the most of that opportunity? A weak or inconsistent social media presence means missing valuable chances to engage with your community and drive patient reactivations.
But where are you going to get that kind of time to craft strategic, consistent social media content? You’ve probably already come to that conclusion – “I Need a Guy for That!”
Our Patient Engagement team at Practice Promotions specializes in providing content unique for your social media platforms that display your practice as professional and engaged with your patients. This has multiple, critical benefits, such as:
Influencing Your Positioning in Search Engines and Online Directories
Though the impact is often indirect, a business that has not only a beautiful website and powerful SEO, but also has a strong social media presence, is usually favored more highly in the search algorithms!
Consider the natural trajectory of how you may evaluate a business’s online presence that you’re engaging with for the first time. You may at first “Google” them, read a few reviews, glance at their website, and then take a look at their social media to see what others are saying about them! If they check all those boxes, how much more likely are you to do business with them?!
Stay at the top of your Patients’ Mind & Generate Enthusiasm Around Your Brand
Are you saying something meaningful, something that resonates? By sharing content that adds value in some way (even indirectly), such as something informational, funny, or otherwise engaging – it creates an experience with your brand that goes beyond just the service you provide.
It may sound corny but how do you make them feel? Are they chuckling or nodding their heads in agreement with your content? Imagine how influential that is.
There’s a reason the phrase “social media influencer” has gained as much traction as it has in the last decade. We’re not talking crazy, but establishing yourself with something to say that matters on social media is a powerful way to distinguish yourself from the competition.
The Proof is in the Puddin’!
Check out the recent transformation of Kaizen Physical Therapy’s Facebook page. Our professionally designed posts enhance your brand’s visibility, credibility, and engagement – helping you connect with more patients effortlessly.
Don’t miss out! Contact your team today to secure your spot in our current Add-On Special and take your social media marketing to the next level.
