Jacob Siner
How We Use Innovative Machine Learning To Take Your Visuals Beyond “Looking Good” to Attracting More Patients
What is Great Graphic Design?
A beautiful painting in a museum has great value simply because of its visual quality (or who painted it). But that principle doesn’t apply to your marketing materials.
While “art” is mainly the object of opinions and emotions, “graphic design” is all about how to get a busy person’s attention, help the reader understand what you’re trying to tell them, and ultimately call them to take a specific action.
…And The RESULTS Are More Important Than The “Looks”
Whether it’s your website, a postcard campaign, or a social media image design needs to accomplish whatever goals you have for that piece. You don’t make a newsletter to pin it on your wall, you pay for a newsletter design to get past patients back.
Unfortunately, many clinics end up guessing if their design is good enough to
- Get a person’s attention
- Help the reader understand an important message
- And call them to become a patient
But not anymore…
A New, Innovative Approach to Predicting How Your Patients Interact with the Design of Marketing Materials:
One of our core values here at Practice Promotions is “We Innovate & Constantly Improve.”
The way our graphic designers do that is by not JUST relying on design best practices to make sure your marketing gets results, but using the latest technology to actually predict how readers will interact with your marketing materials.
We do this through ai-powered “predictive analysis software.”
(In English, it evaluates a design and uses historical data to predict where a human’s attention will be focused. The goal is to make sure your important headlines and call-to-actions have the best chance of connecting with everyone who sees it.)
Here’s an example of a recent website design:
Instead of just creating a design and asking for feedback, this designer leveraged our analysis software to make a series of changes to ensure the headline and request appointment buttons got the most attention.
Great Design is 1 Part Art, 1 Part Psychology & Science
This new “scientific” approach to design is just one of the ways we are continuing to level up the quality of our services and stay focused on real, evidence-based results for your practice.
